Cornell website points to New Public Service as a response to New Public Management. Note that the discussion takes place under the heading of "Restructuring Local Government."
NPS is a direct reaction to NPM from authors Janet and Robert Denhardt, who "offer a synthesis of the ideas that are opposed to the New Public Management" in their 2002 book The New Public Service (Cornell says 2003; see also 2007 edition)
Seven principles of NPS (quoted from Cornell web):
- Serve citizens, not customers
- Seek the public interest
- Value citizenship over entrepreneurship
- Think strategically, act democratically (In comparison to Osborne and Gaebler, Denhardt and Denhardt assert that there is a difference between “thinking strategically” and “entrepreneurial government.”)
- Recognize that accountability is not simple
- Serve rather than steer (This involves listening to the real needs of the people and the community, not just responding in the manner that a business would to a customer.)
- Value people, not just productivity
The Denhardts see public administrators as more than managers doing cost-benefit analysis. Administrators are participants, just like citizens:
The public manager’s job is not only, or simply, to make policy choices and implement them. It is also to participate in a system of democratic governance in which public values are continuously rearticulated and recreated (Reich 1988, 123-24, quoted in D&D 96).
Note that NPS sounds less well developed than NPM; shorter bib, at least, on Cornell site.