Monday, December 29, 2008

Captology -- Persuasive Technology

Persuasive technology can refer to any technology used to shape beliefs and actions. Captology is the term the folks at the Stanford University Persuasive Technology Lab use to describe the study of computers as persuasive technology. Their blog pays some attention to the Obama campaign's use of technology (e.g., Facebook, cell phones) to mobilize voters and volunteers.

B.J. Fogg is the director of the show at Stanford UPTL.


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